I've always been impressed with those who can take overwhelming
things and handle them with ease and poise. It never seemed
to work that way for me, until I discovered the secret for
tackling those daunting tasks.
The secret is simple: make things simple!
With just about every major undertaking, things can be simplified
into a handful of "core" components. That makes them manageable.
Manageable fosters productivity simply because I can work on
something that seems accomplishable. And when productivity goes
up, desired results come.
I received the following question from one of my clients...
"If you have to pick, what would you say are the top 2 or 3
things we should concentrate on? I've heard the
domain/site(blog) are the most important, then others say
writing info products, others say lists. For short term and
long term investment, what is the most important things to
be working on?"
This client wants things simplified. And rightly so. He knows
the secret to success is getting things down into manageable
So, what are these core practices for building an internet
business? There are three things - and three things only - that
you need to concentrate on with your business...
You cannot make money online unless you have an OFFER. It's that
simple. Unless there is some way for income to be generated, you
can't get paid. End of discussion. Every business is founded
upon a revenue-generating offer. Now, this can either be your
own offer (small reports, ebooks, memberhip sites, coaching/consulting,
advertising, etc.) or something you promote as an affiliate and
earn revenue for referred sales.
The fortune is in the list. You've heard it an untold number of
times in the past, right? Building and profiting from opt-in lists
should be a major priority on your schedule. You need to devote
yourself to attracting new subscribers and then getting all of
your subscribers to spend money with you ... by purchasing your
OFFERS (see #1 above).
The third and final thing you need to concentrate on is "traffic".
This includes both traffic GENERATION (getting visitors to a site)
and traffic CONVERSION (getting that traffic to buy). This includes
things like: starting an affiliate program, buying PPC ads,
participating in joint ventures, utilizing viral marketing tools,
raising your visitor value, tweaking your sales pages, etc.
With each of these categories, you have a variety of options to choose
from in directing your attention. It would be foolish for me to say
"grow your affiliate program" as your number # traffic activity since
I don't know if you even have your own product to sell. That's why I
don't recommend specific activities, but rather three key categories
With each of these categories, find 2-3 activities to work on each
week and you should see results in a short amount of time.
I recommend you work on offer development every Monday, list marketing
every Tuesday, and traffic generation every Wednesday. If you just
spend a couple hours each of these days working on these core parts
of your business, sales should come.
In a nutshell -
- Find an offer to promote.
- Setup a list to promote the offer.
- Drive traffic to the list opt-in page.
Keep it simple. Keep it successful.
Jimmy D. Brown is the author of the 65-page "operations
manual", Homepreneur Habits: How To Run A Successful
Home Business. Learn the The Internet Marketer's Weekly
R.O.U.T.I.N.E.(TM) at http://www.HomepreneurHabits.com
Thanks for your time
CEO DNO Enterprises
17 Wells St,
Red Deer, Alberta, Canada
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